Like all major media, Adlids subscribes to the British Code of Advertising Practice. Adlids are delivered into the home and are difficult to avoid by intent. They are not introduced through the concious decision to purchase a lid by the consumer of take-aways.

The ASA is aware of the intrusive nature of our medium and we have undertaken not to accept advertising which does not conform to the British Codes of Advertising & Sales Promotion.

Advice on the nature of advertising copy which is acceptable can be obtained from:

The Code of Advertising Copy Advice Team